Data for the People: How to Make Our Post-Privacy Economy Work for You
Data for the People: How to Make Our Post-Privacy Economy Work for You is a book by Andreas Weigend.
"Andreas Weigend draws on his years as a consultant for commerce, education, healthcare, travel and finance companies to outline how Big Data can work better for all of us. As of today, how much we benefit from Big Data depends on how closely the interests of big companies align with our own. Too often, outdated standards of control and privacy force us into unfair contracts with data companies, but it doesn't have to be this way. Weigend makes a powerful argument that we need to take control of how our data is used to actually make it work for us. Only then can we the people get back more from Big Data than we give it."
- - From the book summary at Amazon.com